As an Advertising student at Indiana University, I have gained a solid understanding of the principles behind communicating products and services to diverse audiences. Growing up in Bloomington, Indiana, a midwestern college town, I developed a keen awareness of the varying needs of different groups of people. This curiosity led me to explore how social media and other mediums influence consumer behavior. Through various projects, I have been able to emulate different advertising roles, recognizing the importance of selecting the right platform to engage audiences. I’m passionate about using these insights to create compelling content that drives meaningful connections and consumer engagement.