Hoosiers Connect imc campaign
mock agency name: RedBloom
My Role: Media planning and scheduling
Mission:
Propose creative solution for IU’s premiere NIL collective to gain contribution.
Operate with allotted $10,000 budget for campaign.
Function in semester-long group as a mock advertising agency.
Objectives:
Increase brand awareness among IU students.
Aid and assist students by offering welcoming community and platform within creative strategy.
Aim to increase memberships by 15-20%.
Strategy:
Execute through several different communication channels including partnerships, online/social platforms, and a campaign strategy product.
Solution is to offer more for the first tier of membership for Hoosier’s Connect.
“I love Indiana athletes”
The mantra that students can represent with custom discount cards geared for partnership at local Bloomington restaurants.
Strategizing the executions relies heavily on scheduling and placement, where local marketing for posters and flyers are a basis for in and on-campus venues.
Hoosiers Connect Athlete Events
My agency proposed that PR efforts would include locally partnered business events where athletes take on challenges, simultaneously connecting with students involved in Hoosiers Connect benefits.
Engagement measured with targeted and achieved audience monthly on social media. Emphasis on athlete-sponsored content.
ICC prosperity plan
mock Agency: commerce in-house
my role: personal campaign
Summary:
I devised a creative campaign for the Indiana Chamber of Commerce’s six-tiered prosperity plan that highlighted the sixth pillar’s initiative. The pillar aims to tackle the state’s poor health and welfare ratings.
Research:
Poor smoking and obesity rankings
High drug-related metrics
Increased homelessness rates
Inflated health care costs
Low civic engagement levels
Solution:
Execute and advertise to Indiana residents through online and print channels that promote volunteer opportunities that combat the state’s health and welfare crises.
Healthy, prosperous COMMUNITIES and citizens
target and execution
Indiana’s storied issues need a storied demographic to foster change in the community. Gen X and millennial residents who witnessed the initial decline in health and welfare ratings are the targeted audiences.
Volunteer opportunities that reflect the pillars incentives proposed; civic education, federal and medical aid fundraisers, healthcare clinic events, and increased shelter and peer support groups.
Deliverables
Landing page
As SEO tools, landing pages would help target the potential demographics.
Centered around the sixth pillar’s focal incentive of drug abuse and the ambiguous nature of affecting everyone.
Headline and body copy address solution while offering a call to action.
